Much of what is written about social media is questionable. Much of what is sold as advice is truly useless. It is often full of excellent diagrams, but really, just a noise. To prevent expensive consultants from stealing your hard-won budget you need to simplify. You need to invent engaging ways of adding value. For that purpose, FPR offers you three ideas we extracted from understanding how Visa thinks about their social media engagement strategy:
1) Sharing is the new giving
2) Participation is the new engagement
3) Recommendations are the new advertising
There's a process VISA (the credit card firm) observes in the online path to the purchase of a "something" that has been influenced by social media. It starts with 1) Advocate, 2) Consider, 3) Evaluate, then 4) Buy.
Are people talking favorably about your brand and products? They should.
Drop the endless analytics conversations around the drawing board. Go back to fundamentals that work. Start simple, on a small budget and build by contributing to your end-users.
1) Sharing is the new giving
2) Participation is the new engagement
3) Recommendations are the new advertising
There's a process VISA (the credit card firm) observes in the online path to the purchase of a "something" that has been influenced by social media. It starts with 1) Advocate, 2) Consider, 3) Evaluate, then 4) Buy.
Are people talking favorably about your brand and products? They should.
Drop the endless analytics conversations around the drawing board. Go back to fundamentals that work. Start simple, on a small budget and build by contributing to your end-users.
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