Rob Ivanoff: ProShares files for active ETFs

ProShares filed for active ETFs with SEC. The filing queries a broad permission for AETFs in stocks, bonds and currencies. In particular, the firm has detailed ProShares Emerging Market Debt ETF. Competition: WisdomTree has an emerging market debt AETF already on the market. The ELD has been one of the hottest entrants - but as of late, it has failed to pull new assets. It peaked at $1.1 billion late last year and it is expected to sit out 2012 flat, in lieu of collapsing Asian-growth story. Then, there are the passive EM debt ETFs. Despite all, ProShares is targeting a clever corner of the market. Packed with mystery, aka diversification possibilities -- EM debt is not frequented by bronco U.S. managers. Past studies have also shown, second-movers commonly match the net sales of first-entry offshoots. But roadblocks remain. Notably, late timing, until further details are disclosed. To read this filing please click here.  (Rob Ivanoff)