Rob Ivanoff: Fund product marketing will enter a new era of design with iPad 2

3/2/2011

This is going to be a short post. Last week, we spoke about the exciting trend of wholesalers adopting iPads, for product presentations. In time for the new iPad 2 just revealed by Steven Jobs today, the ETF Business Review has a charming demo to show you: a new interactive novel Operation Ajax. Go ahead and play the video below. Typically, in this graphic novel you can zoom in on every photo, play video and voice-overs, even interact with the graphics (once it is on iPad). It'll be breathtaking to see what possibilities will come about, once fund firms adopt and perfect the software. Fund product marketing is about to enter a new era of design. Play the video and send us your comments.
(Rob Ivanoff)

Operation Ajax from Operation Ajax on Vimeo.

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Rob Ivanoff: Fund product marketing will enter a new era of design with iPad 2

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