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FUND MARKETING: The three principles of social media

6/20/2011

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Much of what is written about social media is questionable. Much of what is sold as advice is truly useless. It is often full of excellent diagrams, but really, just a noise. To prevent expensive consultants from stealing your hard-won budget you need to simplify. You need to invent engaging ways of adding value. For that purpose, FPR offers you three ideas we extracted from understanding how Visa thinks about their social media engagement strategy:

1) Sharing is the new giving

2) Participation is the new engagement

3) Recommendations are the new advertising

There's a process VISA (the credit card firm) observes in the online path to the purchase of a "something" that has been influenced by social media. It starts with 1) Advocate, 2) Consider, 3) Evaluate, then 4) Buy.

Are people talking favorably about your brand and products?  They should.

Drop the endless analytics conversations around the drawing board. Go back to fundamentals that work. Start simple, on a small budget and build by contributing to your end-users.

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Rob Ivanoff: Fund product marketing will enter a new era of design with iPad 2

3/2/2011

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This is going to be a short post. Last week, we spoke about the exciting trend of wholesalers adopting iPads, for product presentations. In time for the new iPad 2 just revealed by Steven Jobs today, the ETF Business Review has a charming demo to show you: a new interactive novel Operation Ajax. Go ahead and play the video below. Typically, in this graphic novel  you can zoom in on every photo, play video and voice-overs, even interact with the graphics (once it is on iPad). It'll be breathtaking to see what possibilities will come about, once fund firms adopt and perfect the software. Fund product marketing is about to enter a new era of design. Play the video and send us your comments.

 (Rob Ivanoff)


Operation Ajax from Operation Ajax on Vimeo.

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